betlo
Project Duration
01.06.20 — 01.08.20
Eight Weeks
My Role
UX Researcher
UX/UI Designer
Deliverables
Responsive Website
Final Presentation
Project Vision
In Iran, there is no seamless platform that provides full betting services for sports games that users are truly satisfied with. betlo is a brand-new betting service in the market aiming to make betting easier for Iranian users.
Challenges
- Create an easy-to-use platform- Eliminate the barrier to signing up- Create a minimalistic UI- Explore games information seamlessly
Kickoff
In this project, we took a goal-directed design approach that proved to be quite effective in our design efforts. We found qualitative research methods to be the most useful, consisting of a kickoff meeting, literature review, competitive analysis, stakeholder interviews, and most important our persona hypothesis construction. We started out by asking ourselves some initial key questions.
Who is our primary user?
What kind of goals do they have?
Why would someone want to use this application?
Who are our biggest competitors?
What are the challenges we will face moving forward?
Which users are most important?
Understanding the user
– User research
– Personas
– User journey map
Classify all insight gathered
– Key pain points
– Affinity map
– Present to stakeholders
Starting the design
– Paper wireframes
– User flow
– Low-fidelity prototype
Evaluate what've done so far
– Prototype test
– Insights
– Improvements
Finalizing the design
– Design system
– Mockups
– High-fidelity prototype
Personas
Bahram Afshar
Age: 22 | Occupation: Game Tester
Bahram is a 22-year-old game tester. He absolutely loves his job, as he gets to play new video games before they are released to the public. His office is filled with gaming consoles, computers, and virtual reality gear. He spends his days immersed in new worlds, testing for bugs and glitches, and providing feedback to the development team.
Hani Rezvan
Age: 41 | Occupation: Freelance Marketer
Hani is a freelance marketer who loves her job. She wakes up every morning and starts her day by checking her emails and making a list of tasks to complete. Hani enjoys the flexibility of her work schedule and the ability to work from home. She spends her days creating marketing strategies, designing logos, and writing content for websites.
Preliminary Ideation
We used affinity mapping to identify not only the general scope of betlo, but to decide which direction we wanted to take the product. This was a form of brainstorming during our kickoff period that proved to be very helpful in setting up the foundation for the rest of our process.
Information Architecture
We constructed a user flow of what a basic start-to-finish journey looks like while placing a bet. This helps us in understanding ways users can interact with the product, as well as allowing us to see navigation through user goals.
Mockups
Takeaways
Throughout the project, I encountered various challenges. There were moments when I struggled to come up with fresh ideas, and times when my team and I had to work around the clock to meet tight deadlines. But despite these challenges, we never lost sight of our goal.
In addition, this project taught me the importance of being adaptable. The world of web design is constantly evolving, and it’s important to be able to adapt to new technologies and trends. By staying up-to-date with the latest design trends and technology, we were able to create a website that was not only visually stunning but also functional and user-friendly.