Floral
Project Duration
10.02.23 — 26.04.23
Ten Weeks
Roles
UX Researcher
UX/UI Designer
Deliverables
UX & UI Mobile App
Final Presentation
Floral app allows easy customization and lets users create personalized flower arrangements by choosing from various options such as flower types, colors, and packaging.
Challeges
Designing an intuitive interface for customization
Offering a wide range of flower options
Providing a realistic bouquet preview
Managing inventory and delivery logistics
Personalizing recommendations
Ensuring accessibility and usability
Testing and iterating for user satisfaction
Understanding the user
– User research
– Personas
– User journey map
Classify all insight gathered
– Key pain points
– Affinity map
– Present to stakeholders
Starting the design
– Paper wireframes
– User flow
– Low-fidelity prototype
Evaluate what've done so far
– Prototype test
– Insights
– Improvements
Finalizing the design
– Design system
– Mockups
– High-fidelity prototype
Personas
Michael moved to London after he got hired by a big company 3 years ago, recently he went promoted to a senior position as a designer and he is able to work from home. He goes to work when it’s needed. His fiance lives in Greece and soon she will be joining him. Even though they are happily engaged sometimes it’s hard to manage long-distance relationships, therefore they have to keep connected via phone calls. They keep sending each other gifts and flowers on different occasions.
Stacy is a final-year student in fine art. She lives in Sheffield and is away from her parents. She wishes to finish her education and go back to London. She is also a choreography dancer. She is a friendly girl and she has many friends. She is good at maintaining her social connections and she wants to stay connected to her family and friends all the time. Her parents sometimes complain about her not being available to spend time with them. She is unhappy about that and wants to fix it.
Information Architecture
Mockups
Throughout the UI and UX mobile app project, I encountered diverse challenges that tested my creativity and resilience. From brainstorming fresh ideas to working diligently within tight deadlines, I remained focused on my ultimate goal.
Moreover, this project underscored the significance of adaptability in the ever-evolving landscape of app design. By staying abreast of emerging technologies and design trends, I crafted a visually captivating and intuitively functional app that met users’ needs and expectations.
Ultimately, this project served as a valuable learning experience, highlighting the importance of perseverance, adaptability, and continuous growth in delivering a successful UI and UX mobile app.


























